1-day workshop with David H. Wells in Helsinki - Sunday June 17th – € 195
The business of stock photography is no longer about leftover images sold for small fees. It has become one of the few growth areas in contemporary commercial photography. Even though editorial and commercial assignments have shrunk, the use of stock imagery has grown. Join award-winning photographer David H. Wells in this workshop for an overview of the business of stock photography as well as an outline of the digital workflow from capture to archiving to agency submission/dissemination. This workshop is for intermediate/advanced photographers who want to learn how to make a profit with their images.
The key to making a living as a stock photographer is running your stock photography business like a business, not a hobby, as efficiently as possible. Digital technology can be the key to this efficiency in creating, archiving and disseminating images. David is a completely digital stock photographer who will walk you through his entire workflow, from capture to licensing by end user. His workflow is built around software programs such as Expressions Media, Photoshop and increasingly, Lightroom.
Over his fifteen years of working as a stock photographer David has worked with almost every kind of imaginable stock agency from editorial to commercial, American to overseas. He currently works with twelve different agencies, from very large to very small. Some agencies are niche marketed and others are specific to certain geographic markets.
The workshop will start with David showing his work and highlighting the various stock uses of images he has made throughout his career. He will detail how to access, critically evaluate and fit your work into different markets. Then he will detail his way of systematizing the way to make, edit, caption, copyright register, disseminate and track your images. This is not a discussion on the philosophy of different stock agencies or on the forces changing the market. It is also not a seminar on styles of stock photography. It will focus on the key mechanisms for generating a decent revenue stream from stock photography.
The class is limited to 12 participants. Please bring a SMALL portfolio of your work for a review (about 10 images), ideally a mix of some of your very best images and some of your disappointments for review and discussion.
When: Sunday June 17th from 2 pm to 6 pm – Registration by May 17th, 2012
Where: this workshop is held in Helsinki, location TBA
ABOUT THE INSTRUCTOR:
David H. Wells is a commercial photographer, photo-essayist and photo-educator in Providence, Rhode Island. His photo-essays have been published in magazines and shown in exhibitions across America and around the world. Portfolios of his work have also been featured in American Photographer, Camera and Darkroom, Camera Arts, Nikon World, Photo District News, Photo Magazine, Photographers International, Photo Techniques, and Zoom. His commercial photography has been published in Chicago Tribune, Geo Magazine, Life Magazine, Los Angeles Times Magazine, National Geographic, Newsweek Magazine, New York Times Magazine, Time Magazine, U.S. News & World Report and the Washington Post Magazine, among other publications.
David has received two Fulbright fellowships to India as well as grants from Nikon/N.P.P.A., the Pennsylvania Council on the Arts, the MacArthur Foundation’s Program of Research and Writing on International Peace, the New Jersey Council on the Arts and the Rhode Island State Council on the Arts. He has taught at the University of Pennsylvania, Syracuse University, the University of the Arts, the International Center for Photography in New York City, the Maine Photographic Workshops, the Rocky Mountain School of Photography and the Rochester Institute of Technology. He was named one of the “Best Workshop Instructors” in a PDN survey in 2011 and has recently launched an online educational tool with video podcasts and other useful information for photographers on The Wells Point
